Sales and Marketing # differences# profit & loss# job options

Sales and marketing # difference# job  options

Whenever we think to put out feet in the market for sales or marketing job first question comes which is better?

So here we go......

Sales is one to one relationship typically seen in B2B business, now a days it's becoming more common. On other side marketing is one to many interaction such as campaign or promotion strategies.

Before we go inside into sales and marketing it's better to know and understand a buyer's journey, it's like how a lead become a customer, it's steps which they are taking and each step owned by sales and marketing, see the tunnel below some different things and work done by sales and marketing teams 😀

 

B2C :

 

Awareness: search for information

Interest: learn about the products

Consideration: Read review and compar

Products

Intent: Learn about products

Eval: Review shopping cart and complete the checkout

Buy: sales transaction is complete

B2B: 

Awareness : search for information

Interest: buyer look at products and reviews.

Consideration: buyer share research with the stakeholders.

Intent: buyer gets the products demo.

Eval : buyer review the contract proposal.

Buy: 

Sales transaction is complete.

Sales is focused on increasing the availability and visibility of company's  products/services at maximum number of points. Where marketing us focused on generating awareness of company's  products in the mind of consumers.

Sales is responsible to maintain stock levels 

With different partners, because of that there will be no shortage of products in the market. Moving to marketing now which is following the the principal of 4 P's and it is responsible for market research and induce the customer to buy products by running attractive promotion and offers.

Here again sales places the products on retail shelves and marketing helps in tertiary sales of these products.

If marketing is a software which works in the background unseen but still showing performance then other end sales is a hardware where sales executive meet with different people in person, convence and motivate them to purchase products which communicated by marketing dept or people.